What can an advanced digital
signage solution do for you?
The secret lies in the
software. The per-identification solution will include business intelligence
software integrated into your inventory software. This integration allows for
highly intuitive marketing applications to help you increase sales to your
on-site customers when making final purchase decisions at the cash register.
This is accomplished by presenting the customer with an attractive visual image
of the up-sell offer of the target that matches its original purchase.
Digital signage companies in Dubai
combine LCD screens with business intelligence software to enable you to
measure the effectiveness of specific promotions and enhance the look and feel
of retail stores to increase return visits.
How does it work?
A new
generation of digital signage solutions connect directly to
your cash register, analyze each customer's purchases to determine the best
matching upsell offer; then, display an upsell offer to your customers on a
customer-facing LCD screen Attractive visual image. The analysis is based on
predefined rules set according to your business strategy.
For example, in a clothing
store, the system can be programmed to promote slow moving items, provide
sweaters on rainy days before the rainy season, or sell on the fashion line of
the previous season. Then, before the actual purchase, the matching quote will
be displayed to your customer when the customer receives the payment.
Increase the average sales per
customer. Provide the right product for your customers at the right time. The
interactive signage system provides customers with an attractive visual image
of the product to complement the products they have purchased. This visual
image forces customers to buy additional products because they feel they are
bargaining. By providing customers with products that complement their original
purchases and meet your marketing strategy, you can increase your revenue
immediately.
Optimize inventory usage.
Promote slow-moving products to unlock valuable space in stores and storage.
Advanced signage solutions allow you to program rules into your system that
will trigger the promotion of messages that are more difficult to sell. Smart
solutions will give you maximum control over your inventory usage, so you can
keep your inventory in the way that best suits your business needs.
Promote impulse buying
tendencies. Force your customers to purchase additional unplanned items by
leveraging their impulse buying preferences. If the customer is exposed to the
relevant up-sell offer when making a purchase decision, then your customer will
be more likely to purchase the unplanned product at the time of the incentive.
Instantly modify live
promotions. Take advantage of every marketing opportunity presented to you by
tapping the button and taking advantage of changing environments such as
vacations, inventory or weather. The ability to instantly change promotions is
more effective than relying on outdated marketing methods such as promotional
window posters or pop-ups.
Increase the return visit rate.
Make sure your customers get back to your business through the day's promotions
and make customers feel more appreciated, thus improving the overall atmosphere
of the branch. Advanced
digital signage solutions bring a stylish, modern feel
to every retail store and provide customers with a personal style that suits
their taste.

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