Unfortunately,
fraud has infected the entire online advertising environment. Advertisers are
spending a lot of money to get their message out to consumers. Experts estimate
that 35% of all online ad traffic is fraudulent. Imagine how incredible your
performance could be once we are able to remove all that fraudulent ad traffic.
Nonhuman traffic:
Simple Bots:
These are
basically scripts that are generated from a particular server, such as Amazon
Web Services. They are called “simple” because they are fairly simple to
identify: they have a static user agent, IP address, cookie ID, and etc. All
these features make it fairly easy to fingerprint and block them.
Sophisticated
Bots:
Sophisticated
bots are much more difficult to track down because they use more sophisticated
methods like random proxies in order to alternate IP addresses, alternating
user agents, to mimic normal CTRs, and sometimes even mimic actual mouse
movements that have been captured from browser activity. These tactics make it
quite difficult to fingerprint so they can be blocked.
Botnets:
Botnets are
comprised of a large group of personal computers, usually residential, that
have somehow been comprised by unsavory individuals. These people have gotten
control of these computers and use them to load and click on ads. This activity
generates what looks like legitimate impressions and clicks on ads, but in
reality they are all fake.
UETX.com will detect
and combat fraud in all its forms so that all that remains are real users,
people making real clicks that get you real results. Sharing your hard-earned
profits will soon be a thing of the past!
For
more Details also checkout also our Ad Fraud Protection Tool Here.
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