Defining Local SEO, Creating Affordable SEO and Understanding How if all Works

Defining Local SEO, Creating Affordable SEO and Understanding How if all Works

By: International Marketing / SEO Expert Gary. S. Monroe

Part one of a two part report

Today, when someone needs a service, they will type a descriptive phrase into an Internet search engine and choose from the results that populate their computer screen. This is the standard procedure for most every person in the world who is using the internet for determining what company, service or person to use for their needs. It would be safe to say the internet today is a vital resource.

 Local, national and international companies from Ma and Pop shops to fortune 500 giants  are spending a great deal of time, effort and money to increase their search engine exposure because the average Web surfer will usually only make his way through the first several pages of a search results before choosing a service provider. Unfortunately in most cases the average web surfer will not get past page one of Google and all the other thousands of search engines.

There is no great revelation in stating that today's economy is tough and making every marketing dollar work for you is the primary goal for most all business. In response, more and more companies and entrepreneurs are understand that the Internet is the only global medium with access to billions of potential customers a day. The question is, “In this huge global marketplace, how much value do you think you should place on optimized marketing?” Understanding what all the terms and uses mean will get you on the path to Internet success. Gary S. Monroe local and international SEO expert will assist you with better understanding what it all means.

I have duplicated some of the more important terms to clarify the need of understanding. I hope this article will open the door of Local and Standard SEO.

ORGANIC SEO: Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

WHITE HAT SEO: In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

BACK LINKING PART OF WHITE HAT: In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.

LINK BUILDING (FINDING GOOD SUCCESSFUL LINKS IMPORTANT THEY INCREASE YOU POSITIONING ON GOOGLE TOO) In search engine optimization (SEO) terminology link building is the process of exchanging links with other Websites to increase your own site's backlinks and quality backlinks.

LINK POPULARITY: (ALL PART OF WHITE HAT AND BLACK HAT ALL THE ABOVE.) In search engine optimization (SEO) terminology it is the term used to describe the value of a Web site, where the measurement is based on the quantity of quality Inbound links also called backlinks to your pages. Many search engines, including Google use link popularity in its algorithm when determining where your Web site is listed in its SERP.

BLACK HAT SEO: In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Website, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

KEYWORD STUFFING: (PART OF BLACK HAT) A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.

There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing or <="" em="" style="margin: 0px;">.

This is the first part of a two part story about defining the internet. Using Local SEO and Standard SEO practices correctly to reach you marketing goals. Check back with next month’s edition of “Social Media Today” to read the second and final half of this informative story.

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